Most service businesses lose customers in the gap between interest and action. Someone lands on your website, decides they want to work with you, then has to click out to a third-party booking tool, create an account, and figure out a calendar that looks nothing like your brand. By the time they're done, half of them have already bounced.
Introducing Bookings from Durable, the easiest way to turn website visitors into paying customers, without sending them anywhere else.
Bookings lets your customers book appointments for your services directly from your Durable website. No redirects, no third-party logins, no design that clashes with the rest of your site. Set it up in five minutes and start filling your calendar today.
Bookings, built natively into your website builder
Most other booking tools on the market were built as a standalone products. You sign up somewhere else, configure it, then bolt it onto your site with an embed code or a link that takes customers off your domain.
Bookings is different because it lives inside Durable. That changes a few things in your favor:
Takes less than a minute to set up
Turn it on inside your dashboard, set your availability, and you're live. No Zapier connections, no webhook debugging, no "please reach out to your developer" messages. If you can describe your service in a sentence, you can have a booking page running before lunch.
Your CRM populates itself
Every booking automatically creates a new lead in your Durable CRM with the customer's name, email, phone number, and the answers to your custom questions. No exports, no copy-paste, no losing track of who booked what. The data you need to follow up is already where you need it.
On-brand out of the box
The booking widget pulls your colors, fonts, and styling straight from your website. It looks like part of your business, not a SaaS product crashing your homepage. Customers stay on your site, on your brand, from search to confirmation.
Don't have a Durable website yet? Build one for free in five minutes or less.
Built for service businesses
A home services provider, a personal trainer, and a tax consultant all need different things from a booking tool. Bookings is flexible enough to handle all of them.
Set your weekly availability once, then create as many services as you offer. A 30-minute consultation, a 90-minute deep clean, a recurring weekly session; each one can have its own duration, price, and custom questions.
Want to ask new clients about their pool size, fitness goals, or filing status before they show up? Add the questions to the booking flow and you'll have the answers in your inbox before the appointment starts.
You decide what gets asked, what gets charged, and how much time sits between bookings so you're not slammed with back-to-back appointments.
Google Calendar sync, with no double-bookings
Bookings connects directly to your Google Calendar. Personal events, doctor appointments, and your kid's soccer game all block out availability automatically, so customers can only book times you're actually free. Every confirmed appointment gets added to your calendar in real time.
Virtual appointments are covered too. When you create a service, you can choose to auto-generate a Google Meet link for every booking. Your customer gets the link in their confirmation email, you get it on your calendar, and nobody has to fumble with Zoom invites at 9:00 AM sharp.
Included in your Launch plan
Bookings is included in the Durable Launch plan. That includes:
- An SEO-optimized website that ranks on Google
- Bookings with unlimited services and appointments
- A built-in CRM that captures every lead
- Payment processing and invoicing
- Discoverability, our GEO toolkit that gets your business cited by ChatGPT, Gemini, and Perplexity
You're not stitching together five different tools and hoping they talk to each other. From day one, you have everything you need to get found, get booked, and get paid.
Coming soon: payments at booking
We're shipping the first version of Bookings now and adding payments next. Soon you'll be able to charge customers when they book, or have Durable automatically send an invoice after the appointment ends. Either way, the days of chasing payments after a job is done are about to be over.
If you're already on Durable, Bookings is live in your dashboard right now. Turn it on, set your availability, and start taking appointments today.
Frequently Asked Questions
What is Bookings from Durable?
Bookings is Durable's native appointment scheduling tool that lets your customers book 1:1 services directly from your website. It's built into the Durable platform, so there are no integrations to set up, no third-party logins for your customers, and no design mismatches between your booking page and the rest of your site. Every appointment automatically creates a new lead in your Durable CRM and syncs to your Google Calendar.
How is Bookings different from Calendly or Acuity?
Calendly and Acuity are standalone tools that you bolt onto a website you've built somewhere else. Bookings is the only appointment scheduler built natively into a website builder, which means it's live in five minutes without any integration work, it matches your website's branding automatically, and it feeds your CRM without any third-party connectors. It's also included in your Durable plan, so you're not paying separately for a booking tool, a website, and a CRM.
How much does Bookings cost?
Bookings is included in the Durable Launch plan at $22 per month, with no per-booking fees and no limits on the number of services you can offer. Launch also includes your website, CRM, invoicing, payments, and Discoverability for AI search visibility.
Does Bookings work with Google Calendar?
Yes. Bookings syncs directly with your Google Calendar so personal events automatically block off your availability, and new appointments get added to your calendar in real time. You can also choose to auto-generate a Google Meet link for any service, which gets sent to your customer in their confirmation email.