Get discovered on ChatGPT and Google
Durable helps your business show up on Google, ChatGPT, and AI-powered search so customers always find you first.
4.8 Stars on Trustpilot
Trusted by 3 million business owners
Introducing Discoverability
AI is replacing traditional search. If your business isn't optimized for it, you're invisible. Durable uses GEO to make sure AI recommends you first.
Always-on AI agents growing your business
Always-on AI agents work behind the scenes on your Google presence, listings, and discoverability — growing your reach while you focus on running the business.
AI Insights
Know exactly where AI ranks you
See exactly where your business shows up when people ask ChatGPT, Gemini, Grok, and Perplexity for recommendations.
Google Business Profile
Your listing, always in sync
Keep your Google Business Profile in sync automatically — hours, photos, and info always up to date.
Directory Listings
Show up where people search
Durable finds the best directories for your business, gets you listed, and keeps everything accurate so AI search engines see a credible, consistent brand.
Visibility Score
One number that says it all
Your Visibility Score distills search rankings, AI presence, and directory listings into a single metric — so you always know where you stand.
Review Requests
Easily send review requests
Send your happy customers a quick link to leave a Google review. More reviews means more trust, and more trust means more business.
Competitor Analysis
Know your competition
Know who's showing up where you want to be. Durable keeps tabs on your competitors so you can see how you compare and where to improve.
Analytics
See what's driving your growth
Track impressions, clicks, and visitors across Google and AI — and understand what's working so you can do more of it.
Integrated SEO/GEO
Integrated into every Durable business
Built into every Durable site and business — SEO/GEO, structured data, optimizations, and AI agents run automatically so you stay findable without the busywork.
Page titles and descriptions optimized for search
Heading structure so Google understands your pages
llms.txt so AI tools can read and recommend you
Fast-loading pages that rank higher in results
Mobile-friendly design built in from the start
Schema markup for rich search result previews
Image alt text and tags handled automatically
Clean, readable URLs that search engines love
FAQs
Can't find the answer here? Contact support
Discoverability was built to help users better rank on AI search platforms by improving their off-brand presence. It's Durable's toolkit for helping your business show up in Google Search and Maps, major directory listings, and AI-powered answers from tools like ChatGPT, Claude, Grok, Perplexity, and Gemini. It assigns a Visibility Score based on current AI visibility (across all major platforms), shows competitor context, and clear next steps to improve over time.
It brings together your Google Business Profile, directory presence, AI search visibility, and performance insights in one place—so you can see what's working, fix inconsistencies, and stay consistent with streaks and updates that keep your business top of mind.
Connecting a Google Business Profile unlocks the fullest picture of your local presence and lets Durable sync key details automatically. If you don't have one yet, you can create or connect a profile as part of setup.
Your Visibility Score is a number from 1 to 100 that shows how easily customers can find your business across Google and AI search. It updates as your discoverability improves, so you always know where you stand and what to focus on next.
More customers are using AI-powered search to find businesses instead of scrolling through pages of results. Platforms like ChatGPT, Claude, Perplexity, and Gemini (Google AI Overviews) surface a small number of recommendations in response to a query, and those recommendations are based on how well-structured, consistent, and credible your online presence is. Businesses that invest in and optimize for AI search visibility get recommended more frequently. Optimizing for AI search visibility will help you get more leads from AI platforms.
Traditional SEO helps your business rank in Google's list of search results. GEO helps your business get recommended by AI platforms when customers ask questions directly. The core difference is intent. SEO puts you in front of people who are browsing options. GEO puts you in front of people who want a direct answer. As more customers move toward AI-powered search, businesses that only invest in traditional SEO risk becoming invisible to a growing segment of their audience. Discoverability gives you the information you need to optimize for AI visibility without needing any external tools.
Yes. Open Discoverability from your Durable dashboard to connect your profiles, review your score, and take action—it's part of your subscription.
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4.8 Stars on Trustpilot
Trusted by 3 million business owners