Introducing the new Durable: The complete AI business builder

AI is changing work, fast.

For most people, the “safe job” doesn’t feel safe anymore. And the old advice to just work harder isn’t a plan. People need ownership. Flexibility. A way to earn a living from what they’re actually good at.

We believe business ownership should be the default option.

But starting a business still comes with a hidden tax: tool sprawl, setup projects, and endless busywork. You don’t just become a business owner. You become your own web designer, marketer, SEO specialist, and operations team. And most software still assumes you have time, technical skills, and a budget for freelancers.

AI is an ignition event for entrepreneurship. The hard parts of business can increasingly be handled for you. The infrastructure can be built into the platform, not bolted on across five different tools.

Durable exists to make that shift real.

Today we’re launching Durable: the complete AI business builder for independent entrepreneurs.

Here’s what we’re shipping today.

Websites: Built by AI, designed by you

The new website builder gets you from idea to live site in under 30 seconds. AI generates your entire website - pages, layouts, copy, and business-specific images. No stock photos, no templates to fill in.

The editor gives you infinite design possibilities personalized to your business while keeping everything coherent. Choose your fonts and colors, and our system keeps everything visually consistent - automatically. Add new pages by describing what you need, and AI builds them to match your existing site.

Smart features:

Business-personalized image generation
AI copywriting that stays consistent across pages
Contact forms that sync with your dashboard
Global hosting with fast speed scores

Every site publishes to a free durable.site subdomain. Paid users can connect custom domains with 1-click setup or migrate from other providers.

Discoverability: Get found everywhere

Customers are asking AI for recommendations. Make sure you're one of them.

Traditional SEO is just the start. The new Durable helps you get discovered across search engines and AI chat apps like ChatGPT, Gemini, Claude, and Perplexity.

We identify the best directories for your business and location, then help you get listed and keep your information accurate. Track your visibility across AI search, monitor competitor ratings, and manage Google Business reviews - all in one place.

Free tier includes:

Curated directory listings
Google Business Profile connection
Competitor analysis
Website speed optimization
Basic analytics

Paid tier adds:

AI rank tracking across 5 platforms
Automated listing health checks
Name, Address, Phone number (NAP) consistency monitoring
Advice on which Directories you need to be listed on

Payments: Accept money, keep your brand

Create invoices with payment links that keep customers on your branded site. Manage payments, disputes, and payouts in one dashboard. Soon, invoice emails will come from your domain, not ours.

Studio: Marketing visuals without the hassle

Generate logos, social media posts, posters, and website images without needing to know prompts or models. Studio automatically routes each request to the best AI model and lets you edit images with simple instructions.

All your assets - uploaded or AI-generated - live here, accessible from anywhere in Durable.

AI Partner: Your business assistant

An always-available chat experience that knows your business, your data, and your goals. Ask about your contacts and invoices, run deep research tasks, generate marketing content, and get guided through workflows with presets.

It's trained on small business expertise and intelligently uses the most powerful models for each task.

Start free, grow when you're ready

Everything works together. Your business context powers every feature. It's one platform, not five tools stitched together.

And you can start today — no credit card, no commitment. Your first site comes with hosting, a CRM, AI Studio, AI Business Partner, and SEO & GEO tools built in. A real foundation, completely free.

When you're ready to grow, upgrading unlocks your custom domain, invoicing, and SEO/GEO rank tracking across search engines and AI platforms. But you won't need to upgrade to feel the value. The foundation is yours from day one.

Get your business online first. Upgrade when it's time to scale.

Get started

We're not done. This relaunch is a foundation, not a finish line.

We have so much more coming. But we wanted to get this in your hands now, because we think it's already meaningfully better than what you had yesterday. We can't wait to see what you build.

Start your business with Durable today.
- James