You're great at what you do, but customers can't hire you if they can't find you. Right now, someone in your area is searching for exactly what you offer. They're Googling it, asking ChatGPT, or checking Yelp. And your competitors are showing up; not because they're better at the job, but because they're easier to find online.
Introducing Discoverability from Durable, your command center for online visibility.
Discoverability shows you exactly where your business appears (and doesn't) across Google, AI search platforms, and local directories. It then shows you exactly where you stand, guides you on what to fix, and how you compare to competitors, all from one dashboard.
Discoverability gets you listed on Google, directories, and AI chatbots like ChatGPT so you can stop losing customers to competitors who show up first.
Optimize for SEO & GEO on easy mode
SEO is how you show up on Google, including local search and Google Maps. GEO is how you show up on AI platforms like ChatGPT, Gemini, Claude, and Perplexity.
They work differently, but they matter equally: when someone searches "best bakery near me" or "who offers landscaping services in my area," AI tools pull from both traditional search results and your broader online presence to decide who gets recommended.
That means your business needs to be visible everywhere people search, not just on Google.
Discoverability brings all of this into one place.
At the top of the Discoverability page you will see your Visibility Score. Below are the tools that help you improve it.
See your Visibility Score in the Discoverability dashboard
Your Visibility Score tells you where you stand right now, and the tools below it help you improve by taking a range of actions:
- Connect and fix your directory listings
- Request customer reviews
- See how AI platforms rank your business
- Compare yourself to competitors
Discoverability helps any Durable user excel optimize and improve their presence for traditional and AI search by following a list of guided steps.
These are the actions you can take to help you improve your score and, more importantly, your visibility.
Get your business listed in relevant directories
When AI platforms like ChatGPT decide which businesses to recommend, they don't just look at your website. They evaluate your entire online presence: where you're listed, whether your information is consistent, how many reviews you have, and whether credible sources mention your business.
A strong profile on the right directories signals to both Google and AI search that your business is established, active, and trustworthy.
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See relevant directory recommendations within Discoverability.
Discoverability identifies the 10+ most important directories that actually matter for your industry and location, from review sites like Yelp and Google Business Profile to industry-specific platforms like Angi that your customers already use.
And it doesn't stop after setup. Durable's always-on AI agents continuously scan the web to find new listing opportunities, flag places where your competitors are showing up and you aren't, and surface high-impact directories that improve your business visibility.
When something relevant comes up, you'll get a recommendation with clear context on why it matters, so you can act on it in a few clicks rather than spending hours researching where to list your business next.
Instead of investing in overpriced tools or paying an agency thousands of dollars a month, Discoverability automates this for you, so you can focus on your business while also building a robust online presence.
See where AI recommends you (and where it doesn't)
See when your business appears in ChatGPT, Gemini, Claude, Perplexity, and Grok results. Customers are asking AI for recommendations. Make sure you're one of them.
See which businesses AI platforms are recommending for relevant prompts
You'll see real search queries that customers in your category are asking, along with which businesses each platform recommends. At a glance, you can tell whether you're showing up, which competitors are getting recommended instead, and where the gaps are that you need to close.
This gives you a clear sense of whether your business is being surfaced by AI platforms, whether competitors are showing up instead, and what gaps you may need to close to become more visible.
Source more reviews for your business
Recent reviews signal that your business is active and delivering real service. Every positive review does double duty. It builds trust with the next customer who finds you, and it tells Google and AI platforms that your business is active, credible, and worth recommending.
Source more reviews from within Discoverability
Search engines and AI tools both favor businesses with a steady stream of recent, positive feedback. A business with 120 fresh reviews will consistently outrank one with 15 reviews from two years ago, even if the older business does better work.
A strong review profile builds trust and improves your chances of appearing for customers searching for services like yours.
Use Discoverability to request Google Business reviews by email. Monitor what customers say. Track competitor ratings and visibility so you know where you stand. All from one dashboard.
Is Discoverability free?
Discoverability is free to try - no credit card needed. Get your business listed and start tracking visibility at no cost.
Need full features like unlimited review requests and complete competitor analysis? Durable plans start at $22/month and include Discoverability plus website hosting, invoicing, and other business tools.
Start fixing your visibility today.
Frequently Asked Questions
What is Discoverability from Durable?
Discoverability is Durable's built-in visibility toolkit that helps small businesses get found on Google, AI search platforms like ChatGPT and Gemini, and local directories.
It combines SEO and GEO optimization into a single dashboard where business owners can manage directory listings, track AI search rankings, request customer reviews, monitor competitors, and follow guided steps to improve their online presence over time. Every Durable user gets access to Discoverability as part of their subscription.
How does Discoverability improve my visibility on AI platforms?
Discoverability improves your AI visibility by strengthening the signals that AI platforms use to decide which businesses to recommend. It gets your business listed on the directories that matter most for your industry and location, keeps your information consistent across every listing, helps you collect more Google reviews, and tracks where you currently rank across ChatGPT, Gemini, Claude, Perplexity, and Grok. Durable's always-on AI agents also continuously scan the web to find new listing opportunities and flag gaps where competitors are showing up and you aren't.
Why does your business need to show up in AI search?
More customers are using AI-powered tools like ChatGPT, Gemini, and Perplexity to find local businesses instead of scrolling through Google results. When someone asks an AI tool for a recommendation, it only surfaces a small number of businesses.
If yours isn't one of them, you're losing potential customers to competitors who are. Optimizing your online presence for AI search ensures you're visible wherever people are looking for services like yours.
What is a Visibility Score in Durable?
Your Visibility Score is a single number that tells you how easily customers can find your business across Google and AI search. It factors in your directory listings, AI search rankings, review profile, and overall online consistency.
The score updates as you take action, so you can track your progress over time and always know exactly where you stand compared to competitors.
Do directory listings really affect how AI recommends my business?
Yes. When AI platforms like ChatGPT decide which businesses to recommend, they evaluate more than just your website.
They look at where you're listed, whether your business name, address, and phone number are consistent across the web, how many reviews you have, and whether credible sources mention your business.
Being listed on the right directories for your industry and location signals to both Google and AI search that your business is established, active, and trustworthy.
Is Discoverability free?
Discoverability is available to all Durable users on the Launch ($22/mo) and Growth ($85/mo) at no extra cost. This includes features like unlimited review requests and complete competitor analysis, along with website hosting, invoicing, and other business tools.